At Libro, we offer a range of tools to help you understand your business performance. This guide will help you select the best analytics tool for your specific needs, whether you want a quick overview of your reservations or a deep dive into how customers use your reservation widget.
Tool Overview
- Statistics Page: Your go-to for essential, at-a-glance information about your reservations, while also providing an overview of your campaign and review statistics. It’s built right into your Libro account and provides a clear, daily snapshot of your most important metrics.
- Google Analytics 4 (GA4) Integration: For those who want to dig deeper into how users interact with the reservation widget. This integration allows you to leverage the power of Google Analytics for advanced tracking and analysis of the customer's journey through the reservation process.
- Marketing Campaign Statistics: This is a powerful tool designed to measure the direct financial impact and engagement of your marketing campaigns. It goes beyond simple metrics to show you the actual seats and revenue generated.
Which Tool Should I Use?
Use this table to find the best tool for your needs:
| What do you want to do? | Recommended Tool | Why? |
| See the source of my reservations (e.g., Google, Facebook, your website). | Statistics Page | This is the simplest and fastest way to see your top reservation sources without needing any complex setup. |
| Get a quick, daily summary of my reservations, reviews, and campaign performance. | Statistics Page | It provides a high-level snapshot of your most important business metrics in one convenient place. |
| Track the performance of my SMS marketing campaigns. | SMS Marketing Campaign Statistics | Tracks open rates, click-through rates, and conversions from your SMS messages. |
| Measure the ROI of a specific SMS campaign. | SMS Marketing Campaign Statistics with Average Revenue Generated | This tool is built to track estimated revenue generated according to conversions, showing you the clear ROI of your campaigns. |
| Analyze where users might be dropping off during the booking process in my widget. | Google Analytics 4 (GA4) Integration | GA4 allows you to create funnels and analyze the step-by-step user flow to pinpoint friction points in the reservation experience. |
| Understand how users navigate the steps in the reservation process before they book. | Google Analytics 4 (GA4) Integration | Provides detailed data on user flow, helping you identify potential friction points in the booking experience. |
Detailed Scenarios
Here are some more detailed examples of when to use each tool:
When should I use the Statistics Page?
The built-in Statistics Page is your best choice for quick, daily insights. Use it when you need to answer questions like:
- "How many reservations did we get yesterday?"
- "What was our top source of bookings last month?"
- "What's the high-level summary of my latest marketing campaign?"
Key takeaway: If you need a quick, easy-to-read summary of your core business activities, start with the Statistics Page.
When should I use the Google Analytics 4 (GA4) Integration?
The GA4 Integration is for advanced users who want to optimize the customer's booking experience. Use it to answer questions like:
- "At which step in the reservation process do most users abandon their booking?"
- "How do users from mobile devices navigate the widget differently than users on a desktop?"
- "What percentage of users who select a date and time actually complete the reservation?"
Key takeaway: If you want to analyze and improve the performance of the reservation widget itself, GA4 provides the detailed data you need.
When should I use Marketing Campaign Statistics?
When you want to know how your marketing efforts are translating into actual business, the built-in Marketing Statistics you need. Use it to answer questions like:
- "How much revenue did our last SMS campaign generate?"
- "How many customers reached with the campaign made a reservation?"
- "What was the click-through rate for our holiday promotion?"
Key takeaway: For measuring the financial success and engagement of your email and SMS campaigns, this is your most accurate tool.
We hope this guide helps you make the most of your analytics tools. If you have any questions, please don't hesitate to reach out to our support team at support@librorez.com.