Your Libro Statistics page is more than just a report; it's your restaurant's command center. It transforms your daily reservation and guest data into clear, actionable insights that help you understand your performance, optimize your operations, and see which marketing channels are driving the most business. Think of it as the simplest way to make data-driven decisions, all without leaving your Libro Back Office.
Key Benefits at a Glance
Before diving into the details, here's what you can achieve by using your Statistics page:
- Optimize Your Operations: Understand your average table turn time and guest wait times to improve your seating strategy, manage guest expectations, and make smarter staffing decisions during peak hours.
- Understand Guest Behavior: See how many guests are visiting for the first time versus returning, giving you a clear picture of your customer loyalty and the reach of your marketing.
- Measure Marketing Success Simply: Instantly see which channels (your website, Google, Instagram, etc.) are bringing in the most online reservations, helping you focus your efforts where they matter most.
- Monitor Your Reputation: Keep track of your average review ratings from multiple sources in one consolidated view to stay on top of guest feedback.
How to View Your Statistics Page
To access the statistics page, follow the steps below:
- Access your Libro Back Office
- From My Restaurants, click on Settings
- From the sub-menu, go to Statistics
- Use the drop-down menu at the top left to choose the time period for which you want to view your statistics; Today, This week to date, This month to date, This year to date, Custom
Understanding Your Reporting Day
To ensure your statistics accurately reflect a full shift, especially when service runs past midnight, the data is collected using a specific time window:
Your reporting day runs from 4:00 AM to 3:59 AM the following calendar day.
This logic ensures that all activity from a single service period is never split between two days, providing you with consistent and reliable figures. The exact dates and time of the data shown will always be clearly displayed at the top of the Statistics Page.
Understanding Your Metrics
Here is a breakdown of what each field means and, more importantly, how you can use it.
| Indicator | Description |
|---|---|
| Reservation Summary |
The number of reservations, walk-ins, no-shows and cancellations for the time period selected. Note: The number of reservations does not include the count of cancellations and no-shows. |
|
Percentage of reservations that resulted in a visit |
For a reservations to be counted as "resulting in a visit", the status has to be changed to Arrived, Partially Seated, Seated, Completed, Approved or Confirmed. A reservation that is left on Requested status will not be counted. Note: This percentage is only available for passed dates. |
| Total of First Visits | Number reservations that reserved at your restaurant for the first time. Walk-ins are excluded from this number, unless a new guest file is created and linked to the walk-in. |
| Total Guests | Total number of guests for the time period selected. Includes the number of seats for reservation and walk-ins combined. The count excludes guests from cancellations and no-shows. |
| Average Table Turn-over |
The time between when a reservation or walk-in was seated and the time it was completed. The system takes all the times and calculates the average for the given period. |
| Average Wait Time |
The average wait time before a reservation or a walk-in is seated. The wait time is displayed per party size, for parties of 1 to 6 people. Reservations:
Walk-ins:
The system takes all the wait times and calculates the average. |
| Reservation by Source | Number and percentage of reservation that were booked internally, online on your Libro widget, Google, Facebook and Instagram. |
| Average Review Rating | The average review ratings for private reviews, Google. Facebook and Tripadvisor reviews. |
| Last Email Campaign Conversion |
The percentage of clients who opened the email, clicked on a link in the email and proceeded to make a reservation (generated seats). Note: This data is also available in the Marketing Campaigns section of your Dashboard. |
Analyzing your Metrics
Making the Most of "Reservation by Source"
This section is one of the most powerful tools on the page. The "source" is the referer—put simply, it's the last digital doorway a guest came through before booking a table. Understanding this helps you see exactly which of your online efforts are paying off.
How to Use This Data:
- If you see a high number from Online / Libro widget, it means your website is doing a great job of converting visitors into diners. This is traffic you own directly.
- If Google is a top source, your search engine presence and Google Business Profile are strong and effectively driving reservations.
- If Facebook or Instagram are major sources, it's a clear sign that your social media marketing is successfully capturing your audience's attention.
For many restaurants, this report provides all the marketing source information you need without the complexity of setting up Google Analytics. It's the quickest way to find out what's working so you can do more of it.
Using Guest Insights to Build Loyalty
Shift your focus from just counting new customers to actively building a strategy around them. The Total of First Visits metric is your best indicator of marketing success and brand growth, directly answering the question: "Are we attracting new people?"
Actionable Advice Based on the Data:
- If your Total of First Visit number is high: This is fantastic news! Your marketing efforts are successfully drawing in new diners. Now, your goal is to turn these first-timers into regulars. Use Libro's guest notes and marketing tools to capture their information and create a follow-up marketing campaign—maybe offering an exclusive incentive for their second visit.
- If your Total of First Visit number is low: This could indicate a very loyal customer base, but also a lack of new growth. It might be time to run a new promotion aimed at a broader audience. Check your Reservation by Source data to see which channels are underperforming and could be improved to drive fresh traffic.
Optimizing Operations with Time-Based Metrics
The ideal dining experience is a balancing act: you want fast service to maximize revenue, but not so fast that guests feel rushed. Grouping the Average Table Turn-over and Average Wait Time metrics helps you find that perfect balance, boosting efficiency and guest satisfaction.
Analyzing Average Table Turn-over
Compare this number to the dining duration you have set for your reservations.
- If your actual turnover is much faster, you may have an opportunity to tighten your booking slots and fit in more reservations per night, directly increasing revenue.
- If it's consistently slower, it could be a signal to look at kitchen ticket times, service efficiency, or when staff are dropping the check.
Analyzing Average Wait Time
A consistently long wait time is a major pain point that can negatively impact your Average Review Rating.
- Look for patterns here: Is the wait time for parties of 4 always long on Saturdays? This data can help you adjust your floor plan or reservation pacing to better manage peak demand and keep guests happy before they even sit down.
Is this the right tool for you?
The Statistics Page is perfect for a quick, high-level overview of your reservations and their sources.
If you need to measure the specific revenue from a marketing campaign or perform a deep-dive analysis of how users interact with your reservation widget, another tool might be a better fit.
Learn more in our Guide to Choosing the Right Analytics Tool.