Create and Send Email Marketing Campaigns

The Email Marketing Campaign feature allows you to send automated mass emails to guests directly from your Libro dashboard, eliminating the need for a third-party integration. You can easily create and send marketing and promotional content that is fully branded and customizable.

For ideas and tips on how to create an efficient email campaign, please view the related article by clicking here. 

Create a New Email Campaign

Prior to sending your campaigns, make sure that you have create your Email Template. This template will be automatically used in your marketing campaigns.

1. Access your main menu from your dashboard (green square at the top left)
2. Click on Marketing Campaigns
3. Once in this section, click on the button 'Create a New Campaign'
4. Select 'Email'
5. You can then create your campaign in 3 simple steps

Step 1: Details

1. Name your campaign

• The name is for internal purpose only and will not be visible to your clients.

2. Determine your audience

• Choose from the different filters to target your audience. You can send your campaign to: All guests, guests who have or have not visited on a specific date or time period, or guests who have an upcoming reservation.
• You also have the option to filter with customer profile tags. For example, you can choose to send your campaign to all your VIP clients only.
• There is also the option to filter guests by the average ratings they left on your restaurant (out of 5 stars).

Note: Due to legal marketing regulations, if the restaurant is located in the European Union, only customers who have explicitly consented can be targeted by a marketing campaign, often resulting in a significantly smaller audience reached. For more information on marketing consent, click here.

3. Select the language of the message

• Choose if the message is sent in English, French or both languages.

Note: If you choose to send the campaign in English only, the system will only send the email to your clients who's file is set to English. Choosing to send it in both languages will likely broaden your audience. 

Step 2: Message

• Add an email subject (the subject will be visible to your clients)

• Compose the content of your email 

• Choose to insert or remove a call-to-action reservation button in the email

• You can use the 'Send Email Preview' button preview the email prior to sending it to your clients. Note that a maximum of 10 previews per day is allowed. 

Important: If you have selected both English & French in the previous step, make sure to compose your message in both languages.

Insert Booking Link and Variables

• You can use the tool bar to personalize your email content by adding emojis, images, files, links, etc. You can also use the expand button on the right-side of the tool bar to access a full-screen text field to help you efficiently create your email.
• You can include a "Reserve Now" button in your email, allowing clients to be redirected to your reservation widget. Additionally, you have the option to specify a particular date for the redirection, ensuring it aligns perfectly with your campaign objectives.

Inserting an image:

• Images inserted in the email have to be under 500Kb
• We recommend using the zoom tool to enlarge the image as much as possible, especially when adding the "Reserve now" button. This will ensure the image and the reserve button are centered in the email.
• Please note that due to security and compatibility reasons, the images must be inserted directly from the tool and the copied ones will be deleted.

Step 3 : Confirm

• Review the detail of your campaign and modify if needed by clocking on the pencil icon
• There are 3 different options to save your campaign:

  1. Save as draft: Save your campaign without sending it to your clients in order to review or complete it later

  2. Save & Schedule Send: Schedule a future time and date for the campaign to be automatically sent

  3. Save & Send Now: Send your campaign right away

View or Edit Planned Campaigns

You can consult the lists of scheduled, drafted, and sent campaigns by using the tabs at the top left. 

You can filter the list by All, Email and SMS by using the filter toggle at the top right.

You can then use the menu on the right of the campaign to access the different modification options:

• Send Now
• Schedule Send
• Duplicate the campaign
• Edit the campaign
• Delete the campaign 

Duplicate a Campaign

If you wish to duplicate an existing campaign in order to resend it, or to send it to guests from another one of your restaurants, you can do so by following these steps.

1. Find the marketing campaign you wish to duplicate. Note that the campaign can be scheduled, draft, or sent.
2. Click on the three (3) dots on the right of the campaign, and click on duplicate.
3. A modal will appear, prompting you to confirm the duplication of this campaign. Click on confirm.
4. After doing so, a window to edit your duplicated marketing campaign will appear.

Note: If your account manages many restaurants, it is important to select the restaurant you wish to duplicate the campaign to in the Restaurant dropdown.

      5. After selecting the target restaurant, you can continue editing the marketing campaign like you              normally would.

View the Campaign Statistics 

From the Dashboard

When your campaigns are sent, different statistics are available from the tab "Sent". Here is the available data: 

• Open Rate: Corresponds to the percentage of customers who opened the email.
• Bounce Rate: Corresponds to the percentage of emails that could not be delivered (this can happen for different reasons, such as an incorrect email address).
• Click Rate: Corresponds to the percentage of customers who clicked on at least one link contained in the email (such as the booking button or any other hyperlink you added).
• Generated Seats: Corresponds to the number of customers and the number of bookings generated by your campaign. How is this calculated? 
  • If a client opens the email and uses the reservation link to place a reservation. 
  • If a client opens the email, then within a certain period of time, places a reservation without using the reservation link of the campaign (i.e., goes through your website to access the widget). 

• Conversion

          Direct Conversion: The guest clicked the “Reserve Now” button in your campaign and completed a reservation directly through that link

          Indirect Conversion: The guest opened your campaign, but instead of using the “Reserve Now” link, they made a reservation through your website widget within 30 days of receiving the campaign

From the Reports  

Your campaigns are also available in the “Reports” section of your Back Office, which allows you to see the statistics associated with the campaigns and export them as needed.

To access your reports:

1. Access your Libro Back Office
2. Go to the menu option Reports, then Marketing Campaigns
3. If needed, use the filters to determine the type of campaign displayed (draft, submitted, scheduled, sent) and the fields displayed
4. To export the report, click on one the the export buttons (PDF, Excel or CSV)

Important:

• If the results exceed 2,500 lines, you must download the document as a CSV file. PDF and XLS formats will be available if the result is under 2,500 lines.

• You'll need to accept cookies for this page, otherwise, you'll have trouble downloading the file.

  AI Writer tool

  Available on our Signature package

  To facilitate the creation of Marketing Campaign, the AI writer tool will help you generate a high quality marketing campaign for any events for your restaurant.

  How to use the Email AI Writer tool 

  1. From the restaurant Dashboard Menu, click on the Marketing Campaigns

  

  2. Click on +Create a new campaign

  

  3. Select Email from the type of campaign you would like to send. 

  If you have multiple restaurants, you will also have the options to choose which restaurant you would like to have the campaigns added to.

  

  4. Enter the details of the Campaign and the customer language you want to send the campaign to and click Next. 

  Note that if you choose French & English, your campaign will be automatically translated by the AI tool.

  

  5. Click on the AI writing tool icon

  

  6. Input your campaign requirements into the prompt box and select "Generate an AI response." The AI-generated content can then be tailored to suit your restaurant's specific campaign needs.

  Notes:

  • When you click on Generate an AI response without any inputs on the subject line, the subject will automatically be created for you.
  • There is a limit of 100* AI requests (clicks on generate/refine button) per day. Once the limit has been reached, you will not be allowed to use the AI tool until the next day. *Subject to change

  

  7. Once the campaign content is finalized, you have two options: send a preview or click "Next" to confirm the campaign details.

  Note: This feature is available exclusively on our Signature package. Contact our support team if you’d like to learn more or upgrade your plan.